Social Media Monitoring

15:00 - 15:45 Oracle

Awareness/ Networking level / Coverage

operationalisation through following indicators

• networkanalytic key figurs (centrality)
• coverage (page impressions/page visits/unique users)
• Google page rank
• number of linkages at google
• Technorati-authority
• ranking in highscore listes: metaroll etc.
• number of outlinks per day (average)
• number of words
• attention
• participation
• authority
• influence

Thematic Focus/Adjustment

• Are there topics beyond personal relevancy? (genral interest etc.)
• What kind of topics are there? (personal affinity and beyond)

Questions

• What i'm personally interested in?
• What other people interested in?
• What's relevant in general?
• What kind of social relations exists?
• 'Who is communicating with whom?
• What do we want to measure and how?
  • in general: Content vs Structure / Quality vs. Quantity the more people are interested in the same tpoic in the came time?
  • in general: System befor/after campain; difference
  • Networking: How many people get connected?
  • Ranking: Is Technorati / Google-Rank enough?
  • Residence time: is not suitable to measure relevance (e.g. second tab)

link:

http://ag-sm.de


speaker:

• Richard Joerges
• Robert Dürhager